A book confession and a bit of excitement!

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December 2014 1Regular readers might recall me claiming not to be acquiring any new books during this season of Christmas, not so secret Santa schemes and upcoming birthday. Well, unfortunately, this appears to have happened … what am I talking about? It’s fortunate – it’s lovely!

First off, one I forgot to include in November as it got itself into a pile of handbags – my good friend known in this household as Editor Laura (to distinguish her from the other 1,000 Lauras I know) visited us at the weekend with her other half, and kindly gave me “Unbridled Spirits”, which is a book about women of the English Revolution and looks fascinating. Then I was in The Works yesterday, picking up bits and bobs, and I found a copy of “Mr Selfridge”, which patently Doesn’t Count because I did have a copy I’d picked up in a second-hand shop, but it was really manky with odd stains and I ended up … discarding it. I did want to read it, though, and now I can. And then a biography of Dolly Parton. I’m kind of assuming that none of my friends or secret santas will be buying me a book on Dolly Parton for Christmas. But I love her, I have done for years, and was reminded of this only the other day while watching a TV programme about Nashville. So, Dolly’s on the TBR shelf.

And the exciting thing? Well, only last Monday I was talking about how I was glad I didn’t “win” NaNoWriMo but I was going to carry on working on my Iris Murdoch research anyway. I had a free evening tonight and I sat down and FINISHED writing up an extended version of the presentation on book groups reading “The Bell” which I gave at the Iris Murdoch Society conference in September. It’s with my mentors now for a read-through, and with any luck it’ll be going out to my book group leaders and other interested parties before the end of the month. Hooray! And thank you to everyone who’s supported and encouraged me through that.

I also worked on my longer piece, which will look at both aspects of the research I have done and pull it all together with a bit of theory and discussion. Who knows *what* that is going to turn into, as it’s an awkward 18,000 words long at the moment, but this piece will feed into it and we’ll see what happens then. But I have Research Output, and it feels like a good milestone. Night night! (or good morning if you’re reading this tomorrow!)

Change your book title and boost sales …?

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Liz and Business books

Liz and her books. Photo by Simon Howes

I was setting up a post on my main blog introducing my two new books to the world and I thought it would be interesting to write a “making of” on this blog which is, after all, about my adventures in reading, WRITING and working from home … And the title of this piece explains it all, really – can tweaking your book titles change your sales profile? I’m sharing my experience of naming my books and tweaking those names … and what might have happened next …

Funny book titles equals higher sales? Hm.

My first book was called “Going it Alone at 40: How I Survived my First Year of Full-Time Self-Employment“. I realised there was a danger of people only reading the first part of the title and thinking it was a guide to empty nest syndrome or divorce, but it was my first book, so I could ‘leverage’ that and tell the world about my book. It was sufficiently differentiated from other books to do quite well, and I’ve had some lovely positive reviews (if the worst someone can say about your book is that it contains a few too many cardigans, then life isn’t too bad).

I wasn’t really planning on writing another self-help careers book … except I then put together a Quick Guide to Your Career in Transcription, because people kept searching for that topic on my blog, and that has indeed done pretty well, given that it’s a small book, not a full-length one. And then I kept on blogging about how I was building my business and developing my career and it became apparent that I could put together another book, about increasing your income, saying no and planning your time, plus what I’d learned about blogging and social media. I wrote some new chapters for the book which were later summarised in blog posts, and I published “Who are you Calling Mature? Running a Successful Business After the Start-up Phase” in early 2014.

I did some market research on this title, this way round (and yes, if you’ve clicked the links, you’ll notice that the titles aren’t quite the same now) and people generally thought it was a good and funny title, as well as thinking the idea of the book was useful, given that there are lots of books out there about starting out and not so many about what happens next. I asked friends and colleagues on Facebook and in person at networking events, and excitedly launched the book. At the same time, I launched an omnibus e-edition of the two together so people could get better value, and called that “Going it Alone at 40 AND Who are you Calling Mature? The Omnibus“, which was probably a mistake. Who was going to find THAT searching for business books?

Launch your book and watch it fly!

Or not. I’ll be honest, sales were not what I’d hoped for. I did all the stuff you’re supposed to do, including sending out review copies, and people have bought it and posted some good reviews. But not in the numbers I’d wished for.  Then I asked again, did anyone think there was anything wrong with the title? And I got lots of replies, some along the lines of the business area not being as large, but several saying that the title didn’t lead them to think about business, but about some kind of guide to growing old disgracefully. Oh. After some fulminating about there being subtitles and blue books with graphs on the cover not generally being the way to sell comedy books on ageing, I actually listened to the advice, realised that no one had a chance of finding the omnibus, and switched all the titles around.

Do your research and tread carefully

It’s been a week or so since I changed the titles around. I haven’t actually changed the book covers – yet. I considered it, but as my motto is “Do things carefully and don’t spend out unless you have to”, I thought I’d see if the change had an effect.

What did I do?

  • I changed the titles around on Amazon, and added a whole new title to the omnibus, so it’s now called “Your Guide to Starting and Building your Business“.
  • I remembered to change the titles on my business website’s publications page, and I took the opportunity to add to their SEO (search engine optimisation, AKA making sure that people can find your stuff) by adding sub-headings with the book titles.
  • I changed the titles on my book pages on this blog
  • I told people what I’d done and thanked them for their input
  • I wrote a blog post on my main blog introducing the books (with their new titles) to the world – it’s common practice to launch independent authors’ books once they’ve garnered a few sales and reviews) and made sure they were helped by the SEO of that site

What happened?

I sold more books. It’s anecdotal, obviously: there hasn’t been enough time to see whether this is a trend or a spike. I don’t think the sales were ‘support buys’, i.e. my friends feeling sorry for me and buying a copy to help out (I do massively appreciate that when it happens, and am chuffed at all sales, but that does sort of skew your sales statistics!), but so far I have had significantly more interest and sales.

What happens next for those book titles?

Well, for a start, I’m going to leave them that way around, as it obviously works.

I’m going to see how sales go through next month, and if they are good enough and I can see they’re going to pay their way, I will get the covers redesigned (including the covers for the print books)

And I’ll let you know!

Update – 20 days on and I’m redoing my book covers!

Update: 20 June. I’m pleased to report that as of 20 June I’ve sold copies of my books every day, and more copies of the renamed ones. Luckily, I get a nice report from Amazon about daily sales. I don’t think I’ve been talking about my books any more on social media than I usually do, so I’m putting it down to the new book titles.

Update – August 2014

Liz new books fbI ordered a new cover for the Omnibus e-book, and the two print books – and here they are. Doing that plus creating a dedicated books website has helped to build traffic and sales – but what started it all off was changing the titles! I’ve blogged a more detailed update here.